
Richard Einhorn
Engineer and founder. I build software companies.
Minoa
Minoa is building a new category — value intelligence — that helps go-to-market teams quantify and articulate the business value their products create. We work with companies like Snowflake, Pendo, and Vanta.
We're hiring ambitious builders across engineering, product, and GTM. If that sounds like you, reach out.
More at minoa.io.
Veita
At Veita, I worked on machine learning research to build predictive models for invoices and payments — an ambitious take on a problem I keep returning to: how businesses can better understand customers from data.
Beliefs
- Biased for action — the feedback loop for good ideas is shorter than most people think.
- Being an outsider can be an advantage; you frame problems differently.
- Beauty is hard to measure, but it matters.
Writing
The 80% trap: Buy vs buildMay 2026
On building a new categoryComing soon